Have you heard that improving your SEO will help you get found online more easily? While this sounds great, as a business owner this may leave you with some unanswered questions.
Whether you just starting online or are a seasoned veteran, this guide should provide you with some clarity around what SEO is, and how it works.
To start, what is a search engine?
Search engines help people find what they’re looking for online. Whether you’re booking a table at your favorite restaurant, buying tickets to tonight’s game, or looking for outfit tips online, search engines tend to be a common starting point. When you start browsing, search engines like Google run sophisticated algorithms that determine what results you will see.
Ok, well what is SEO?
In short, SEO, or Search Engine Optimization is a way for a business to increase their organic search rank to be found more easily online, and reach their target audience more quickly. The aim is typically to rank on the first page of Google results for any relevant search terms.
Why is SEO most important on Google?
Today, Google is almost synonymous with the word search engine because they dominate almost 92% of the global search engine market. Due to this, SEO on Google is one of the best ways to help boost your websites overall visibility and rank better online.
What Google focuses on
As industry leaders in the search engine space, Google is focused on delivering the best possible search experiences to its users. That means showing the most relevant results, as quickly as possible.
Google understands exactly what you’re asking for, and it delivers a useful page as the top result. As a user this is great because you will find exactly what you’re looking for, typically choosing the top result.
How Google makes their money in the process
From an advertisement perspective, Google profits from people trusting and valuing its search service – ultimately by delivering useful search results.
This is an oversimplification, but I’m sure you’ve noticed “Ad” next to some of your searches in the past. Google makes money when people click on those pay-per-click (PPC) advertisements, as well as other Google supported ads.
Other than the tiny “Ad” next to your search, the results are almost indistinguishable from other search results. Of course, this is intentional, and persuades a lot of users to click on these results without realizing that they’re ads.
The role of SEO
Ultimately, the goal of SEO is to raise your ranking in organic search results to compete with paid advertisements.
While Google Ads can have powerful results for your business, SEO can deliver long term value to your business and help drive down your overall paid advertisement costs. By increasing your organic search rankings, you can reach the top of the first page results and capture the clicks of people browsing online.
Considering Google processes billions of search queries daily, reaching the top of the first page results can get your business in front of more potential customers than ever before, and drive website traffic.
How can I take advantage of SEO today?
At Foxpoint, we offer full-service SEO programs that are ideal for businesses that want to rank higher on search engines and grow online. With our best in class technology and dedicated staff, we are dedicated rapidly building your business online so you can focus on your clients. If you would like to learn more, or have any questions, feel free to contact us!